Dumb Ways to Die: The Viral Song That Promotes Train Safety
Have you ever heard a song with the lyrics "dumb ways to die, so many dumb ways to die"? If you have, you might be wondering what it is about and where it came from. Well, it is actually part of a public campaign that was created by Metro Trains in Melbourne, Australia, in 2012 to promote train safety in the territory. The campaign video went viral on social media after it was released in November 2012 and has since been viewed over 260 million times on YouTube. The campaign's animation was also developed into an app available to iOS and Android devices.
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In this article, we will tell you everything you need to know about Dumb Ways to Die, including what it is, how to download the full song, what else you can do with it, and why it is so popular.
What is Dumb Ways to Die?
Dumb Ways to Die is an Australian public campaign that aims to raise awareness of the dangers of behaving recklessly around trains and railway tracks. It was devised by advertising agency McCann Melbourne and appeared in newspapers, local radio, and outdoor advertising throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will."
The origin of the campaign
The idea for the campaign came from a conversation between Mescall and his colleague Patrick Baron, who were brainstorming ways to make train safety more appealing to young people. They thought of using humor and irony to contrast the absurdity of dying from stupid actions with the seriousness of dying from train accidents. They also wanted to create something that would spread organically on social media and generate word-of-mouth.
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dumb ways to disneyland: a parody of the viral video sensation (full) - single by rucka rucka ali on apple music[^1^]
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They then hired Ollie McGill from The Cat Empire, a local band, to compose the music and Emily Lubitz, the lead vocalist of Tinpan Orange, another local band, to sing the vocals. They also hired Julian Frost, an animator, to create the characters and the video.
The animated video and the song
The campaign's main component is an animated video that features cute cartoon characters dying in various dumb ways, such as setting fire to their hair, poking a stick at a grizzly bear, eating medicine that's out of date, or using their private parts as piranha bait. The video ends with three characters dying as a result of unsafe behavior at train stations or railways, which are deemed "the dumbest ways to die". A pop-up message then says "Be safe around trains" and directs viewers to a website where they can pledge not to do dumb things around trains.
The video is accompanied by a catchy folk-pop song with the same title as the campaign. The song was written by Mescall and McGill and produced by McGill, Mescall, and Baron. It was performed by Lubitz with McGill providing backing vocals. The song has a simple melody and a repetitive chorus that goes "dumb ways to die, so many dumb ways to die". The song also has humorous lyrics that describe the dumb ways to die in a witty and sarcastic way, such as "take your helmet off in outer space" or "sell both your kidneys on the internet".
The video and the song were uploaded to YouTube on November 14, 2012, and quickly became a viral sensation. As of June 2023, the video has over 260 million views, 2.7 million likes, and 100,000 comments. The song also reached the top 10 on the iTunes charts in several countries, including Australia, Canada, France, Germany, and the UK. It was also nominated for several awards, such as the Cannes Lions International Festival of Creativity, the Webby Awards, and the ARIA Music Awards.
How to Download Dumb Ways to Die Full Song
If you are a fan of Dumb Ways to Die and you want to listen to the full song anytime and anywhere, you might be wondering how to download it to your device. Well, there are several ways to do that, depending on what platform you prefer. Here are some of the most popular options:
YouTube
One of the easiest ways to download Dumb Ways to Die full song is to use YouTube, where the official video is available. You can either use a YouTube downloader app or website that allows you to convert YouTube videos into MP3 files and save them to your device. Some examples of these apps or websites are Y2mate, SnapTube, VidMate, and KeepVid.
However, you should be careful when using these apps or websites, as they might contain malware or viruses that can harm your device. You should also check the terms and conditions of YouTube before downloading any content from it, as it might violate their policies or infringe on the rights of the creators.
Spotify
Another way to download Dumb Ways to Die full song is to use Spotify, a popular music streaming service that has millions of songs and podcasts. You can find Dumb Ways to Die on Spotify by searching for it or by following this link: [Dumb Ways to Die]. You can then listen to it online or offline by adding it to your library or playlist.
To download Dumb Ways to Die on Spotify, you need to have a Spotify Premium account, which costs $9.99 per month in the US. With a Spotify Premium account, you can download up to 10,000 songs on five different devices and enjoy them without ads or interruptions.
Shazam
A third way to download Dumb Ways to Die full song is to use Shazam, a music recognition app that can identify any song playing around you. You can use Shazam to discover Dumb Ways to Die by playing it on another device or by humming or singing it yourself. Shazam will then show you the title, artist, lyrics, and other information about the song.
To download Dumb Ways to Die on Shazam, you need to have a Shazam account and a Shazam app on your device. You can create a Shazam account for free by signing up with your email or Facebook account. You can also download the Shazam app for free from the App Store or Google Play Store.
Once you have identified Dumb Ways to Die on Shazam, you can tap on the download icon next to it and choose your preferred platform, such as Apple Music, Spotify, YouTube Music, or Amazon Music. You can then follow the instructions on how to download the song from that platform.
What Else Can You Do With Dumb Ways to Die?
Besides listening to Dumb Ways to Die full song, there are other things you can do with this campaign that will make you laugh and learn at the same time. Here are some of them:
Play the mobile games
If you enjoy watching the animated video of Dumb Ways to Die, you might also like playing the mobile games based on it. There are two official games that you can download from the App Store or Google Play Store: Dumb Ways to Die Original and Dumb Ways to Die 2: The Games.
In these games, you can control the cute characters and help them avoid dying in dumb ways by tapping, swiping, tilting, or blowing on your screen. The games have various mini-games that test your reflexes and skills in different scenarios, such as running away from a train, dodging piranhas, or eating a pie. The games also have leaderboards, achievements, and stickers that you can collect and share with your friends.
The games are fun and addictive, but they also have a serious purpose: to educate you about train safety and to remind you not to do dumb things around trains. The games have a disclaimer that says "Do not attempt any of these activities in real life. Be safe around trains."
Follow the social media accounts
If you want to stay updated on the latest news and content from Dumb Ways to Die, you can follow their official social media accounts on Facebook, Twitter, Instagram, and TikTok. You can also visit their website at [dumbwaystodie.com].
On their social media accounts, you can find more videos, songs, memes, gifs, quizzes, tips, and facts related to Dumb Ways to Die. You can also interact with other fans and join the conversation by using the hashtag #dumbwaystodie. You can also share your own dumb ways to die stories or suggestions and get a chance to be featured on their accounts.
Watch the spin-off videos
If you can't get enough of Dumb Ways to Die, you can also watch some of the spin-off videos that were inspired by it. These videos are created by other artists or organizations that use the same style or concept of Dumb Ways to Die to promote their own messages or causes. Some examples of these videos are:
Dumb Ways to Die in Video Games: A parody video that shows some of the dumb ways to die in popular video games, such as Mario, Sonic, Pac-Man, and Angry Birds.
Dumb Ways to Die in Rio: A video that was made by a Brazilian NGO called Rio de Paz to protest against the violence and corruption in Rio de Janeiro during the 2016 Olympics. The video shows some of the dumb ways to die in Rio, such as being shot by a stray bullet, being robbed by a policeman, or being run over by a bus.
Dumb Ways to Die in Minecraft: A video that was made by a YouTube channel called Element Animation to showcase some of the dumb ways to die in Minecraft, such as falling into lava, exploding a creeper, or suffocating in sand.
Why is Dumb Ways to Die So Popular?
Dumb Ways to Die is one of the most successful public campaigns ever made. It has won over 50 awards and has been praised by critics and audiences alike. But what makes it so popular? Here are some of the reasons:
The catchy tune and the funny lyrics
One of the main reasons why Dumb Ways to Die is so popular is because of its catchy tune and its funny lyrics. The song is easy to remember and sing along to, and it has a cheerful and upbeat tone that contrasts with the dark and morbid theme of the lyrics. The lyrics are also witty and humorous, and they use rhyme and repetition to create a memorable effect. The song appeals to people of all ages and backgrounds, as it uses universal examples of dumb ways to die that anyone can relate to or laugh at.
The cute and colorful animation
Another reason why Dumb Ways to Die is so popular is because of its cute and colorful animation. The video uses simple and minimalistic graphics that are bright and appealing. The characters are adorable and expressive, and they have different shapes, sizes, colors, and personalities. The animation also uses exaggeration and irony to create a comedic effect, such as showing blood splatters or explosions in a cartoonish way. The animation also matches the rhythm and mood of the song perfectly, creating a harmonious and engaging experience for the viewers.
The important message and the social impact
A third reason why Dumb Ways to Die is so popular is because of its important message and its social impact. The campaign's main goal is to raise awareness of train safety and to prevent people from doing dumb things around trains that could cost them their lives. The campaign uses humor and emotion to convey this message in a way that is not boring or preachy, but rather entertaining and memorable. The campaign also encourages people to take action by signing a pledge not to do dumb things around trains on their website or by downloading their app.
The campaign has been proven to be effective in reducing train-related accidents and injuries in Melbourne by 21% in its first year and by 76% in its second year . It has also inspired other campaigns around the world that use similar strategies to promote other social issues, such as road safety, animal welfare, or environmental protection. The campaign has also generated a lot of positive feedback and appreciation from the public, the media, and the authorities.
Conclusion
Dumb Ways to Die is a brilliant and creative campaign that uses a catchy song and a cute animation to promote train safety in a fun and memorable way. It is not only entertaining and humorous, but also educational and impactful. It has achieved viral success and global recognition, and it has inspired many people to be more careful and responsible around trains and other aspects of life. If you are a fan of Dumb Ways to Die, you can download the full song from various platforms, such as YouTube, Spotify, or Shazam. You can also play the mobile games, follow the social media accounts, or watch the spin-off videos that are related to Dumb Ways to Die. You can also share your own dumb ways to die stories or suggestions with the campaign's creators or with your friends. But most importantly, you can pledge not to do dumb things around trains and help make the world a safer place.
FAQs
Here are some of the frequently asked questions about Dumb Ways to Die:
Who sings Dumb Ways to Die?
The song is sung by Emily Lubitz, the lead vocalist of Tinpan Orange, an Australian indie folk band. She was hired by McCann Melbourne, the advertising agency that created the campaign, to perform the vocals for the song. She also sang the vocals for the spin-off songs that were made for different occasions, such as Valentine's Day, Halloween, or Christmas.
How many dumb ways to die are there?
The original video shows 21 dumb ways to die, including three that are related to trains. The mobile games show more than 100 dumb ways to die, some of which are based on the video and some of which are new. The spin-off videos also show some additional dumb ways to die that are specific to certain themes or events.
Is Dumb Ways to Die a real game?
Yes, Dumb Ways to Die is a real game that you can play on your mobile device. There are two official games that you can download from the App Store or Google Play Store: Dumb Ways to Die Original and Dumb Ways to Die 2: The Games. These games are based on the animated video and feature the same characters and music. They are fun and addictive, but they also have a serious purpose: to educate you about train safety and to remind you not to do dumb things around trains.
What is the message of Dumb Ways to Die?
The message of Dumb Ways to Die is to be safe around trains and to avoid doing dumb things that could cost you your life. The campaign uses humor and irony to contrast the absurdity of dying from stupid actions with the seriousness of dying from train accidents. It also encourages people to take action by signing a pledge not to do dumb things around trains on their website or by downloading their app.
Why is Dumb Ways to Die so catchy?
Dumb Ways to Die is so catchy because it has a simple melody and a repetitive chorus that are easy to remember and sing along to. It also has humorous lyrics that describe the dumb ways to die in a witty and sarcastic way. The song appeals to people of all ages and backgrounds, as it uses universal examples of dumb ways to die that anyone can relate to or laugh at.
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